Last June 2021, our team met with the SHDA  led by Maya Colayco, Execom and Chief Marketing Officer of SHDA, and Vivian “Vee”  Vestil, Regional Head of the SHDA  Northern Mindanao Chapter. Ms. Vee challenged us: “We all do digital marketing, but teach us how to have an edge.” Umpisa took on the challenge and gave a digital enablement session that was well received by SHDA.

SHDA and Umpisa agreed to work together with a pilot project to push for digital innovation in the real estate industry which led to the birth of HomeJoy.